Lead Fragrance Editor, Fragrenza

Julia Moretti is the nose behind Fragrenza's reviews and dupe guides. She leads the editorial side of the catalog: wearing every fragrance we write about, comparing our compositions side by side with the originals they're inspired by, and translating what she smells into the notes breakdowns, longevity observations and honest comparisons you'll find across the blog.

Her approach is simple and stubborn: no guide ships until the scent has been worn in real conditions — office days, warm evenings, cold mornings — and checked against the original at every stage of the drydown. Where a dupe falls short of the original, she says so; where it outperforms its price class, she says that too.

Julia works alongside Fragrenza's perfumery team in Boyds, Maryland, where our compositions are formulated and GC-MS-matched against the fragrances that inspired them. You can read exactly how our comparisons are run on our How We Test page, and more about the company on What is Fragrenza.