Collection: Gucci Fragrances

About Gucci Fragrances

Guccio Gucci founded his Florentine leather goods house in 1921, building a reputation for exquisite craftsmanship and Italian sophistication that would, over the following century, grow into one of the world's most recognizable luxury brands. From leather luggage and equestrian accessories to fashion, jewellery, and fragrance, the house of Gucci has always embodied a particular vision of Italian luxury — opulent, sensual, and unafraid of provocation.

Gucci's fragrance history is long and distinguished. The house's earliest perfumes, created in the 1970s and 1980s, reflected the classic Italian luxury values of the era. But it was the creative revolution of the late 1990s under Tom Ford that transformed Gucci's fragrance identity — Envy, Rush, and Gucci Eau de Parfum became defining scents of an era, simultaneously glamorous and transgressive. The house has continued to evolve its fragrance offering with remarkable creativity, launching the delicate and feminine Flora in 2009 (inspired by a Grace Kelly commissioned print), and Bloom in 2017 — a lush, creamy white floral built around a rich tuberose and jasmine heart that became an instant modern classic.

Guilty, launched in 2010, captured a bold, sensual energy with its pink pepper, lilac, and patchouli accord and has grown into one of Gucci's most successful fragrance franchises for both men and women. Gucci's masculine offerings, including Gucci Pour Homme and the Gucci by Gucci line, deliver Italian sophistication in a range of interpretations from fresh and classic to bold and contemporary. Every Gucci fragrance carries the house's signature blend of Italian artistry and modern glamour.

At Fragrenza, our Gucci-inspired collection brings these iconic Italian fragrances within everyday reach. Explore our inspired-by interpretations of Gucci's most celebrated scents and experience the elegance and boldness of this legendary house at an accessible price.