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Gourmand perfumes are like the echo of childhood memories.
It's impossible not to have noticed it: the big trend in feminine perfumery of the last decade is, of course, the big comeback of sweet, fruity, and, above all, gourmet perfumes!
The very first to have attempted this return to childhood was, of course, Thierry Mugler with Angel in 1992. The perfume was a huge hit, and even after more than 15 years, people still love it. And of course, many other creators have rushed into the breach of gluttony, the scents of our childhood, candy-like sugars, chocolate, and, of course, notes of hot milk that go along so well. Of course, there are buttered flavors and chocolate squares!
Perfume is the strongest link with emotion, underlines Yvette Moretti, perfume designer. And clearly, the notes of hot milk elegantly underline the emotion and the reminiscence of the toast snacks of our tender years. So, perfumers used all their creativity to bring back this lactonic effect, which has been used in a lot of cosmetics for a few years.
Hot milk or the lactonic effect in sweet florals and oriental flavors
The note of warm milk with sweet vanilla, milky and velvety scents goes very well, of course, with flowery scents but also with oriental scents.
One of the first to have tried the hot milk note was perfumer Issey Miyaké with "Le Feu d'Issey" in 1998. The pretty and powerful oriental offers aromatics and spices on a comfortable and enveloping base of guaiac wood and hot milk. Thanks to lactones, the chemical result of the hot milk note, the powerful orientals are comforted by the tender and reassuring base notes of hot milk. "La vie est belle" by Lancôme and "Bonbon" by Viktor & Rolf play on trends to offer a spicy oriental while bringing back childhood memories and comforting scents of hot milk associated with caramel or chocolate.
As for the flowery scents, they explode with beautiful notes of white musk, smooth white flowers, and, above all, very clean, to offer tender and always white notes of hot milk as a wake. Like the pretty Pleats Please in Bloom by Issey Miyaké or even Tome 1: La Purity for Her by Zadig & Voltaire. Of course, the flowers will also accommodate fruity and deliciously sweet notes, velvety with notes of hot milk to offer gourmet delicacies in the bottle like Born In Paradise by Escada.
The note of hot milk is, therefore, associated with caramel, chocolate, or vanilla, the current trend in feminine perfumery. On the other hand, do not look for a note of milk in men's perfumery, because apart from a few mixed juices, it seems that the note of milk hardly encourages virility or a new freshness. But in perfumery, anything is possible then.