The Best Fragrance Blogs, YouTube Channels, and Podcasts to Follow

Now Smell This and The Non-Blonde do the daily work, while Redolessence remains the most technically informed reviewer currently on YouTube.

By Julia Moretti

Fragrenza makes several of the alternatives featured in our guides — here’s how we test.

1 min read
The Best Fragrance Blogs, YouTube Channels, and Podcasts to Follow — Fragrenza fragrance blog

The Fragrance Media Landscape

Fragrance is a uniquely challenging subject for media: the primary sensory experience cannot be transmitted through a screen. And yet the fragrance content ecosystem online is rich, diverse, and growing rapidly. The best creators work around the limitation through storytelling, cultural context, scientific explanation, and the kind of vivid descriptive writing that makes you want to go out and smell something immediately.

Essential Blogs and Websites

  • Fragrantica — the essential fragrance database and community forum. Every fragrance you will ever consider is reviewed here by thousands of users. An indispensable reference
  • Basenotes — older and more forum-focused than Fragrantica, with a community of serious enthusiasts who write long-form, well-considered reviews
  • Now Smell This — daily posts, extremely prolific, consistently thoughtful coverage of new and classic releases
  • The Non-Blonde — beautifully written, with a strong editorial voice and genuine critical authority
  • Bois de Jasmin — academic and precise, with a particular strength in historical context and ingredient education

Best YouTube Channels

  • Jeremy Fragrance — high energy, very accessible, great for beginners and mainstream releases
  • Demi Rawling — thoughtful, fashion-forward perspective on fragrance
  • FragranceHoarder — community-focused with deep dives into niche and indie releases
  • Redolessence — probably the most technically informed YouTube reviewer currently working
  • Hyram (crossover) — increasingly covering fragrance alongside skincare with a younger audience

Podcasts Worth Your Time

  • The Smell Test — guided nosing sessions and industry interviews
  • Scent Sessions — in-depth conversations with perfumers and industry figures
  • Perfume Posse Podcast — warm, knowledgeable, with a welcoming community feel

How to Use These Resources

The best approach is to read or watch several reviews of the same fragrance from different sources before forming your own opinion. This builds your vocabulary and exposes you to perspectives you might not develop alone. Then trust your own nose — community wisdom is a starting point, not a verdict.

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More on fragrance notes

  • Labdanum in perfumery

    What Does Labdanum Smell Like?

    Discover labdanum in perfumery — its warm, animalic, balsamic scent, history from ancient Mediterranean ritual to modern ambers, and its role in iconic fragrances.

  • Patchouli leaves and dark earth — Fragrenza guide to patchouli in modern perfumery

    What Does Patchouli Smell Like?

    Patchouli smells like rich, dark earth — wet woods, chocolate, and aged leather. What it really smells like, why it’s linked to weed, and how to wear it.

  • Yuzu in perfumery

    What Does Yuzu Smell Like?

    What does yuzu smell like in perfumery? Explore this Japanese citrus note — its tart, floral-citrus scent, key aroma compounds, and how it elevates contemporary fragrance design.

  • Amber in perfumery

    What Does Amber Smell Like?

    Discover what amber truly smells like in perfumery — from rare ambergris washed ashore to modern synthetics — and why it makes every fragrance warmer.

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Our Best Sellers

L’Heure Verte alternative — Absinthe
L’Heure Verte Alternative: Absinthe

Absinthe is a woody fragrance for women and men that opens with absinthe . The heart develops around licorice, and violet leaf , before settling into a base of patchouli, vetiver, woody notes, and sandalwood that gives it its lasting character. It's designed as a close alternative to Kilian's L’Heure Verte, offering comparable longevity and a similar olfactory profile at a significantly lower price point.

Fate Man dupe — Pinnacle of Power Man
Fate Man Dupe: Pinnacle of Power Man

If you're drawn to Amouage's Fate Man, Pinnacle of Power Man is worth trying on skin. It leads with mandarin, saffron, absinthe, ginger, and cumin up top, moves through a heart of immortelle, rose, frankincense, lavandin, cistus, and copahu balm , and closes with labdanum, cedarwood, licorice, tonka bean, sandalwood, and musk . Explore Pinnacle of Power Man and find out how it compares to the original.

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Fragrance reviews & comparisons

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