Blueberry in perfumery
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The scents of blueberry evoke sweet gluttony, wild fruit, and a touch of nostalgia for the famous jellies, which were gently cooked on the fire. In order to perfect these pretty emotions in perfumes, the creators worked to add a note of synthetic blueberry, which is similar to its natural fragrance.
The magical little bay of Europe and the New World
Bilberry, with its pretty bluish and moiré colors, is known as much for its taste of small wild fruit as for its multiple healing properties. The leaves of the bilberry plant were used to make medicines that helped diabetics lower their blood sugar levels. The berries were used to treat dysentery, diarrhea, and scurvy.
When the European colonists arrived in what would become America, they discovered a small, almost similar berry, the blueberry, to which they attributed the same virtues as the European blueberry.
Blueberries were adopted by Americans for a variety of culinary reasons. However, the Anglo-Saxons attributed to the blueberry a rather strange merit: during the Second World War, the Royal Air Force consumed phenomenal quantities of blueberries, supposed to increase their night vision. We will never know if it is thanks to the blueberry that the war was won.
In any case, the little blueberry has never suffered from disenchantment and remains a popular red fruit widely used in many pastries. Naturally associated with gluttony, the note of blueberry, both very sweet and greedy, had to adorn the pretty floral-fruity scents of the last decade.
Some notes of blueberry in our pretty sweet flavors.
The blueberry note therefore appears quite naturally in our fruity floral scents with their gourmand fragrances of red fruits, reminiscent of childhood memories. Bilberry is almost systematically used as a top note in this family of sweet flavors.
MIREA by Molinard, released in 2005, paves the way for gourmet and fruity fragrances with a note of blueberry.
The blueberry placed in the top note combines, for our greatest pleasure, with blackberries and lychee to offer fruity sweets and gourmet and fresh tenderness.
Then Very Irrésistible SUMMER SORBET by Givenchy and L'Heure Folle (X) by Cartier, both released in 2009, use blueberry to marry it with icy notes and cranberry, a rather original entry for the fragrance by Givenchy, where Cartier creates a magnificent blend of red fruits (currant, blackberry, blueberry) associated with pomegranate and pink berries.
For "Parlez-moi d'Amour," John Galliano uses the blueberry note associated in an unprecedented way with ginger and bergamot to offer sparkling and surprising accords of sugar and spices to his resolutely modern and innovative juice.
A few years from now, Couleur Kenzo Violet will link the blueberry note with a pretty mix of red fruits and violets, leaving a fruity-floral trail that no one will be able to resist.
It should be noted that perfumers who are relatively careful in their choice of combinations of fragrances with blueberries no longer hesitate to embark on some olfactory daring. Lanvin, for example, has associated the note of blueberry with the sparkling mandarin in "Me" to offer a sweet juice that goes off the beaten track.
